How to Make Event Videos That Do More Than Recap
- sharon taby
- 11 hours ago
- 2 min read
Event videos have become standard. But most are stuck in the same formula: upbeat music, polished shots, quick montage and done. They look good, sure, but they don’t leave a lasting impression.
And that’s a missed opportunity. A great event isn’t just about what happened, it’s about what it meant. The energy, the connection, the sense of pride. That’s what people remember and that’s what a strong video should capture.
At Story To Video, we believe event films have real power when they do three things: they give your guests a voice, they’re delivered quickly, and they’re built as smart content not just a one-off clip.
1. Deliver the first video fast during or right after the event
The energy of an event peaks during the experience itself. That’s when your audience is most engaged. That’s why we often deliver a first teaser clip the same evening. A short and punchy video for social media that keeps the buzz alive.The next day? A quick recap film that can go live on LinkedIn, internal channels or email. Don’t wait until the moment has passed ride the momentum while it’s hot.
2. Give your guests a voice
An event film isn’t just for the organisation it’s a memory for the people who were there. That’s why we include short interviews with attendees or staff. Nothing scripted, just one powerful question: what stuck with you today? These micro-interviews add warmth and humanity. They make the video more relatable and far more valuable for HR, communication, and future events.
3. Build your content: think in layers, not one video
One of the biggest mistakes? Pouring everything into a single long-form film too long for socials, too generic for internal comms, and too vague for employer branding.We prefer layered content:
A teaser video during or just after the event
A short social video for first impressions
A 1–2 minute highlight film for internal use
Standalone reels or quote clips
Behind-the-scenes or employer branding assets this way, your event lives on across formats, audiences, and platforms.
Our style: small crew, big impact
We film in a documentary style with a small, agile team. We blend in, stay observant, and let real moments speak for themselves. Everything we make is rooted in human connection and designed to be useful, not just beautiful.
Because a great video isn’t just a recap. It’s a story.
Want an event video that actually sticks?We’d love to help from concept to content rollout.
📍 Based in Amsterdam & Kampala
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