How an impactful video secured a fundraising success

Learn how Story To Video conceptualized and shot a video for the cosmetics review platform, We Are Eves, enabling them to launch a successful crowdfunding campaign. As a result, they achieved nearly 200% of the Fundraising target.

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Storytelling – it's in the name

At Story To Video, we’re with you from the beginning. Our team provided excellent advice concepting We Are Eves' video.

About We Are Eves

Just as Trip Advisor transformed how we experience vacation, We Are Eves is revolutionizing how we interact with the beauty industry. Their mission: to provide a platform for people to share honest reviews of cosmetics and beauty products. We Are Eves is enabling shoppers to personalize their shopping experience, while saving time and money.

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Case Insights

Challenge

We Are Eves aimed to raise
€1 million to expand their platform to more countries and implement a new AI feature.

Solution

We Are Eves partnered with our team to create a video showcasing their company identity and motivating donations.

Implementation

The video was shared on the website, social media, network, and broadcasted on TV. We Are Eves raised almost 200% of their goal.

Project Inception & Concepting

We Are Eves reached out to our team at Story To Video to collaborate on the crowdfunding video. In writing the script, we aimed to capture the essence of We Are Eves' mission and convey the importance of their services. Our team asked smart questions, worked to understand their ideal investor, and condensed this information into a powerful, concise video.

Lights, Camera, Action!

We shot the video at the We Are Eves office in Amsterdam. The entire company took part in the shoot, highlighting their playful and professional energy. Together with a talented crew, including a make-up artist, camera operator, gaffer, and our director, Roos, the video came together beautifully.

Post Production

Our team worked seamlessly, ensuring the narrative resonated with We Are Eves' target audience. We perfected the offline edit with their input. Once picture lock was achieved, our animator added dynamic motion, and our color grader enhanced the visuals to reflect the brand's chic style. The final touch was sound design, ensuring the animations were seen and heard.

Video Release

We Are Eves was thrilled with the final product, delivered on time for its national TV debut. Their marketing team quickly shared the video across social media and paid ads, driving significant attention to their crowdfunding campaign. The results speak for themselves.

Case Recap

STV crew members

& remote workers

We Are Eves company members

150.000

views on the TV airings

200%

of the fundraising target was almost achieved

What it's like to work with us

Check out these behind-the-scenes shots of our team in action!

Full Video Here

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“Their creativity, professionalism, and dedication were truly inspiring."

Julie Hotchkin, Founder & COO

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